Ad Effectiveness Calculator

What's this do?  When you do advertising of any type, it's the results you're looking for.  In this case you want to know how much you're paying for 1 person to become a true prospect for your business.  That's called the 'Effective Cost per Lead.'  In other words, you might purchase 10,000 names/leads. Well, now you have to contact them somehow.  If you use email, take into consideration how much your email software costs (or autoresponder site per month).  Some percentage of your email will be responded to (a visit to your site).  This is typically .5 - 1%.

Now, once you have someone at your site, does it capture their info?  If so, then this is now a 'prospect.'  What percent of your visitors will enter their info for you?  This is typically 5-30% depending on your traffic source and how strong your capture page is.  Once you have this info, you'll see how much a true 'prospect' to your biz will cost you.  Compare this with our "most expensive" cost per visit option -- you'll see the huge difference!

You can use the left side for 'pop-under' ads, too.  Just put in the number of pop-unders you'll purchase and the price.  Make sure you make your Percentage of Click Thru's low enough!  Pop-unders typically deliver .001% response rates.  Yes, that's right, 1/1000 of a percent.